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July 06, 2005
Book of the Month Club
Fantastic new today on the book club front. The Greatest War Stories Never Told will be offered a featured alternate selection in the following book clubs:
Book of the Month
History
Military
American Compass
Book club exposure is a fantastic marketing plus for a book. Something I didn't know until my first book came out is that all these clubs (and 25 or so more) are owned by a company called Bookspan. A 2002 press release I found on their site helps explains the ways book club selection can power a book:
Book Clubs Remain Driving Force Behind U.S. Book Sales
Consumers say book clubs get the highest ratings for helping them decide what to read next. Book clubs also stimulate book purchases in stores and online as a result of consumers seeing book club literature; that includes consumers who aren't members of book clubs as well as those who belong to a book club. These are just two findings of a newly released study conducted by RoperASW.
Among the other Roper findings:
� Club Members and Book Buyers agree that Book Clubs are the best source for helping readers decide what books to read next. (page 22 of study)
� Book club advertising stimulates interest in purchasing books in venues other than Book Clubs among both Club members and Heavy Book Buyers.
Now that press release is 3 years old, and undoubtedly Amazon is playing a stronger role today than it did then. But book club selection still provides a tremendous amount of visibility to people who are serious book buyers. It was a tremendous boost to the first book, and I think it will be to this one as well.
Posted by rickbeyer at July 6, 2005 08:58 PM
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