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September 18, 2007
New Book Countdown
UPS delivered two boxes of new books arrived last night, and I got a package today with a few more. It is always exciting to get your hands on the final product. I really the love the quality of the photo reproductions in the book...a leap forward! I also really dig the spine, which contains a tiny presidential seal between "Rick" and "Beyer"-just where it belongs!
If you want to monitor how long until the book comes out, here's the best way to do it: a countdown widget from Harper Collins. Best of all, you can copy and put it up on your own website, blog, etc.
It is really amazing how the marketing of books has changed since the first book came out four years ago. Harper Collins had a website, but they weren't doing much with it. This widget is just one example of the ways in which the publisher has embraced the internet.
Another is that they have done a deal with gather.com, which describes itself as "the premiere social networking site for 'grown-ups'". As part of this deal, Harper Collins is launching a sponsored group on Gather, the HarperCollins Book Group. Each month, the group will feature 2 authors. I'll be one of them in October. Check it out! So now social networking groups are one of the tools used to market books.
Of course some things don't change. Lisa Sweet will be working on this book as she has the previous two. She is the publicist on the original book, and now has her own company. Harper Collins brought her back for the War Stories book, and I am delighted that she will be working on this one too.
Posted by rickbeyer at September 18, 2007 04:24 PM
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